Concept by Alan Graham, characters by Anne-Marie Sonneveld, text by Maggy Graham
The “New Normal” campaign, which was about getting people to accept a universal pan-influenza, pan-coronavirus vaccine, was first introduced January 6, 2004 by Merck & Co. in a conference called “SARS and Bioterrorism.”
see
this interview starting at 49:36,
or transcript
mid-page 6